Should philanthropy be done quietly? What is the purpose of communicating your giving and how should you do it?

Communicating your giving is really about creating value, garnering support and forming deeper relationships towards greater community impact. To do these, you will need to include communications in your giving strategy right from the beginning.

This guide offers practical strategies on communicating effectively with your target audience. Through various case studies, you can also learn how local companies put their grantees and those whom their grantees serve before their brand in their communications.

A giving strategy with clear outcomes is akin to a dartboard with a striking bull's-eye. It is also the exact point where your giving programmes, represented by arrows, should aim at. Thus, executing a giving programme well and aligning it to the giving strategy is like hitting the bull's-eye. This guide offers tools on designing programmes (or arrows!) that are on point. 

Why do companies give? How do we know that the giving programmes of our own companies are truly addressing society's needs while meeting business goals? Such questions are tackled when developing a corporate giving strategy. This guide discusses why a strategy is needed, offers a framework with case studies, provides tips on getting endorsement from stakeholders, examines if a strategy is working and more.

Most foundations and grantmakers do their work through partners. They need to be aware of the inherent imbalance in the partnership. This guide offers digestible tips on how grantmakers and grantees can navigate together in a balanced and effective partnership.

STEWARDSHIP ASIA CENTRE

STEWARDSHIP ASIA CENTRE

STEWARDSHIP ASIA CENTRE