企业回馈指南

Communicating Giving

Should philanthropy be done quietly? What is the purpose of communicating your giving and how should you do it?

Communicating your giving is really about creating value, garnering support and forming deeper relationships towards greater community impact. To do these, you will need to include communications in your giving strategy right from the beginning.

This guide offers practical strategies on communicating effectively with your target audience. Through various case studies, you can also learn how local companies put their grantees and those whom their grantees serve before their brand in their communications.

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From Strategy to Programmes

­­A giving strategy with clear outcomes is akin to a dartboard with a striking bull's-eye. It is also the exact point where your giving programmes, represented by arrows, should aim at. Thus, executing a giving programme well and aligning it to the giving strategy is like hitting the bull's-eye. This guide offers tools on designing programmes (or arrows!) that are on point.

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Strategic Giving

Why do companies give? How do we know that the giving programmes of our own companies are truly addressing society's needs while meeting business goals? Such questions are tackled when developing a corporate giving strategy. This guide discusses why a strategy is needed, offers a framework with case studies, provides tips on getting endorsement from stakeholders, examines if a strategy is working and more.

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行善伙伴

大部分基金会和资助者都是通过合作开展工作。他们必须意识到,这样的合作关系必然处于不平衡的状态。这个指导守则提供了简单易懂的贴士,帮助资助者和受惠者维持平衡且有效的合作关系。

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New Pathways of Philanthropy: Insights from the Temasek Trust Conversation 2019

Watch the video here

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2018年淡马锡信托对话会:对企业回馈的见解

亚洲尽责治理研究院

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2017年淡马锡信托对话会:对企业回馈的见解

亚洲尽责治理研究院

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2016年淡马锡信托对话会:对企业回馈的见解

亚洲尽责治理研究院

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